Client
WRIGLEY’S- extra
Deliverables
Video Script / Key Visual / Package
WRIGLEY’S- extra
Deliverables
Video Script / Key Visual / Package
EXTRA chewing gum can be your go-to when you encounter emotional turbulence. It acts as a 'switch' for regulating your state of mind. No matter how tough things get or how mentally exhausted you may feel, just chew on some EXTRA gum, and your sense of calm and ease will return immediately! EXTRA - Igniting your state of mind!
Extra" in Chinese is "益达" (Yida). We hope to emphasize the E-person status in this campaign, which means a state full of energy. Therefore, we came up with the idea of using "E-Radar (Yida)" to convey the brand concept and communicate to consumers a kind of "Extra Reaction," also known as the E-radar reaction. What is the E-Radar reaction? When Extra is chewed continuously, it helps expel inner feelings of agitation and tension through the teeth, allowing a sense of ease and well-being to emerge.
The benefits of Extra, For the E-person in you, When things don't feel right, Just one Extra, Turns you lively, relaxed, Chew to E-person mode.
Extra, It's also a kind of burden-free social currency, Let the E-person's relaxed state shine, Scatter! Extend! Fission! Let everyone E it up.
Extra" in Chinese is "益达" (Yida). We hope to emphasize the E-person status in this campaign, which means a state full of energy. Therefore, we came up with the idea of using "E-Radar (Yida)" to convey the brand concept and communicate to consumers a kind of "Extra Reaction," also known as the E-radar reaction. What is the E-Radar reaction? When Extra is chewed continuously, it helps expel inner feelings of agitation and tension through the teeth, allowing a sense of ease and well-being to emerge.
The benefits of Extra, For the E-person in you, When things don't feel right, Just one Extra, Turns you lively, relaxed, Chew to E-person mode.
Extra, It's also a kind of burden-free social currency, Let the E-person's relaxed state shine, Scatter! Extend! Fission! Let everyone E it up.
Big Event
The FAST in Guizhou has emitted the E-reaching signal!
Goal: Bring you back to a carefree and positive state!
Key Visual
Social Poster
Extra plans to collaborate with a series of major supermarkets offline to host a variety of events to increase brand visibility
Signal Station set in the supermarket Special Package GWP：Music player
EXTRA also mimics various poses like cool fashion brands. Same posture, same scene, but after chewing Extra, the expression changes drastically.
