Client
ACANA
Deliverables
Video/ Key Visual
ACANA
Deliverables
Video/ Key Visual
CHALLENGE
Amid the 2022 Canadian Avian Influenza Incident, ACANA faced challenges with factory relocation and rebranding, resulting in consumer attrition. The primary challenge now is to solidify ACANA's high-quality image and win back lost consumers.
Amid the 2022 Canadian Avian Influenza Incident, ACANA faced challenges with factory relocation and rebranding, resulting in consumer attrition. The primary challenge now is to solidify ACANA's high-quality image and win back lost consumers.
SOLUTION
We assist the brand in reconnecting with consumers and understanding their modern feeding preferences. ACANA's consumers, primarily from Tier 1 and Tier 2 cities, are meticulous about their pets' meals and seek brands that offer biologically appropriate nutrition and genuine care. We emphasize ACANA's commitment to providing "biologically appropriate complete nutrition" and conveying the brand's truth of treating every pet as its own beloved. This reinforces ACANA's image of being "professionally for pets" and solidifies consumer trust.
We assist the brand in reconnecting with consumers and understanding their modern feeding preferences. ACANA's consumers, primarily from Tier 1 and Tier 2 cities, are meticulous about their pets' meals and seek brands that offer biologically appropriate nutrition and genuine care. We emphasize ACANA's commitment to providing "biologically appropriate complete nutrition" and conveying the brand's truth of treating every pet as its own beloved. This reinforces ACANA's image of being "professionally for pets" and solidifies consumer trust.
IDEA & EXECUTION
We divide the TVC into two parts, featuring a cat and a dog respectively, from the pets' perspective. They embark on an exploration journey to uncover their owners' love, finding it in ACANA, the brand their owners provide for them. ACANA consistently nourishes pets with biologically appropriate nutrition, ensuring their health and vitality under their owners' and ACANA's care, resonating with consumers.
Both TVCs integrate interactions between owners and pets, emphasizing the brand's commitment to the companionship and care between them.
We divide the TVC into two parts, featuring a cat and a dog respectively, from the pets' perspective. They embark on an exploration journey to uncover their owners' love, finding it in ACANA, the brand their owners provide for them. ACANA consistently nourishes pets with biologically appropriate nutrition, ensuring their health and vitality under their owners' and ACANA's care, resonating with consumers.
Both TVCs integrate interactions between owners and pets, emphasizing the brand's commitment to the companionship and care between them.
Video Script
Key Visual
Key Visuals from
Previous Campaigns
Previous Campaigns
