Client
ASICS
Deliverables
Video / Key Visual / Social Posters
ASICS
Deliverables
Video / Key Visual / Social Posters
CHALLENGE
In the volatile environment of recent years, women's mental and physical stress has been increasing day by day. ASICS hopes that women can find comfort and deeper liberation through exercise. Therefore, we need to help the brand connect with female consumers under the seasonal theme of #NothingFeelsBetter#, forming an annual communication platform for women and driving consumer awareness of ASICS women's series products (NAGINO).
SOLUTION
Through research, we've found that for modern women, exercise isn't just about shaping their bodies; it represents a deeper liberation. They discover new selves, healing, and enrichment through sports, constantly creating new stories. ASICS aims to be a part of this journey, offering women growth in both body and mind. That's why we've partnered with the artist Sun Qian, whose love for sports aligns with our brand. We'll leverage her story to convey our brand's philosophy.
In the volatile environment of recent years, women's mental and physical stress has been increasing day by day. ASICS hopes that women can find comfort and deeper liberation through exercise. Therefore, we need to help the brand connect with female consumers under the seasonal theme of #NothingFeelsBetter#, forming an annual communication platform for women and driving consumer awareness of ASICS women's series products (NAGINO).
SOLUTION
Through research, we've found that for modern women, exercise isn't just about shaping their bodies; it represents a deeper liberation. They discover new selves, healing, and enrichment through sports, constantly creating new stories. ASICS aims to be a part of this journey, offering women growth in both body and mind. That's why we've partnered with the artist Sun Qian, whose love for sports aligns with our brand. We'll leverage her story to convey our brand's philosophy.
IDEA
Move, turning your body into a flowing signal. Between each breath, amidst each stretch, feel the rhythm of your body and emotions.
Discover yourself, you are born with waves.
EXECUTION
The product line, NAGINO, draws inspiration from the Japanese term "NAGI," signifying a calm sea and emotional stability. Set against the backdrop of the seaside, symbolizing both inner peace and the vastness of the world, Sun Qian engages in running and stretching, creating waves that embody her connection with ASICS. This conveys the concept of deriving energy from exercise and ultimately returning to tranquility, akin to the calm sea.
Move, turning your body into a flowing signal. Between each breath, amidst each stretch, feel the rhythm of your body and emotions.
Discover yourself, you are born with waves.
EXECUTION
The product line, NAGINO, draws inspiration from the Japanese term "NAGI," signifying a calm sea and emotional stability. Set against the backdrop of the seaside, symbolizing both inner peace and the vastness of the world, Sun Qian engages in running and stretching, creating waves that embody her connection with ASICS. This conveys the concept of deriving energy from exercise and ultimately returning to tranquility, akin to the calm sea.
Key Visual
Social Posters
