Client
Li-Ning
Deliverables
Key Visual / Product KV / Video
Li-Ning
Deliverables
Key Visual / Product KV / Video
Manifesto
The court beast is the simplest creature on the courtNot caring about the venue
Not caring about the weather
Not caring about the opponent
All that matters is the basketball in hand
The moment I get the ball, the scent of blood begins to spread, the battle begins
Running, jumping, roaring, biting
There is only one goal
To use my wildfire
To burn down this jungle
In the jungle
Only the strong survive
If there is only one king
Then it must be me
The court beast enters the game with the ball
This street is about to change
These shoes allow players to just beast out and dominate on outdoor courts
We used roaring and beast visuals to highlight the product's spirit and differentiate it.
Product KV
Video
The story begins with a basketball
This basketball connects the ambitions of the beasts
Whether it's on a mountain court, a concrete roadside, Or a wild rooftop, a bustling city block
As the whistle blows, the sky darkens This street is about to change
With a basketball thrown into the sky, the scramble and fight begin
Whether it's on a mountain court, a concrete roadside, Or a wild rooftop, a bustling city block
As the whistle blows, the sky darkens This street is about to change
With a basketball thrown into the sky, the scramble and fight begin
Social Activation
Our idea is to take the "Outdoor Beast JBA" to the streets. We'll transform a bus into a LI-NING basketball vehicle and organize street basketball tournaments in four major cities across China. Additionally, we'll invite professional basketball players to join us.
Our main platform for spreading this event is TikTok.
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Each professional basketball player has their own unique skills. Participants in the JBA can challenge them to showcase their own unique skills.
At the end of the event, the brand will reward the successful challengers with basketball shoes and discount coupons.
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Each professional basketball player has their own unique skills. Participants in the JBA can challenge them to showcase their own unique skills.
At the end of the event, the brand will reward the successful challengers with basketball shoes and discount coupons.
