OWN THE DANCEFLOOR

用舞之地




Client
PUMA



Deliverables
Video / Interactive Design Poster 

In 1984, we used to hit the streets as street dancers, grooving to the beat with our moves.
In 2022, the era of street dance began, PUMA's streets continue to open up to everyone.


Life's myriad forms, all dance-worthy stances,
Embark with SUEDE/T7 on the road,
Stepping into PUMA's realm where dance reigns supreme.


We will showcase the dance stories of both PUMA ambassadors and regular people, using a pseudo 'one-shot' visual approach.
With the advancement of SUEDE and T7, let's embark on a stunning yet humorous 'Life's Dance Floor Grand Spectacle,'
featuring an eclectic mix of dance steps where everyone shines equally.








 
Talents PR Photo



Interactive Design Post
We implement interactive design through coding on WeChat. Attracting users in a fun way on social platforms, then helping to channel them towards the brand‘s online store, amplifying the product's reach.