Client
PUMA
Deliverables
Key Visual / Motion Posters / Video
PUMA
Deliverables
Key Visual / Motion Posters / Video
About SLIPSTREAM
Born in 1987, the first model of the SLIPSTREAM was a basketball shoe that succeeded the SKY LX. It became an iconic sneaker silhouette, favoured by basketball players on the courts for its performance, stability and cushioning
Talent KV
As time intersects, we honor the past as we reach out for the future. Regardless of the era, we embrace the signals of both the past and the future.
From a cultural perspective, the 1980s represent basketball culture, the 2000s embody digital tech, and the 2020s symbolize modernity. We pondered how to interconnect these three decades and present them in a single frame. This led us to the idea of using three television screens, each representing the 1980s, 2000s, and 2020s. For the location, we opted for a street-style, outdoor ambiance to create this key visual.
Product KV
Social Assets
Video
These individuals defy the limitations of time. They embrace cultural trends from diverse periods.
Trends extend beyond specific items, fashion, or eras for them. They skillfully blend popular culture from various times into their personal style and value those with a similar grasp of trends.
Their trend surpasses time. When they wear Slipstream, they can converse with the era, trends, and like-minded individuals no matter where or when.
Trends extend beyond specific items, fashion, or eras for them. They skillfully blend popular culture from various times into their personal style and value those with a similar grasp of trends.
Their trend surpasses time. When they wear Slipstream, they can converse with the era, trends, and like-minded individuals no matter where or when.