Client
PUMA
Deliverables
Key Visual / Social Assets
PUMA
Deliverables
Key Visual / Social Assets
In the previous season, our first encounter with the virtual idol MAIE expressed the chaotic state of KOSMO RIDER, where virtual reality and reality blend seamlessly.
In our summer campaign, we aim to bring MAIE into our everyday lives, just like every ordinary girl wearing KOSMO. Virtual reality has already become second nature, and every moment of chaos is embraced as the norm.
In addition to KOSMO RIDER, we also introduced a pair of vibrant and youthful loafers called MAYU in our summer campaign. Now, let's see how MAYU and KOSMO RIDER bring "summer with me" to life in our campaign.
In our summer campaign, we aim to bring MAIE into our everyday lives, just like every ordinary girl wearing KOSMO. Virtual reality has already become second nature, and every moment of chaos is embraced as the norm.
In addition to KOSMO RIDER, we also introduced a pair of vibrant and youthful loafers called MAYU in our summer campaign. Now, let's see how MAYU and KOSMO RIDER bring "summer with me" to life in our campaign.
KOSMO RIDER
Key Visual
Key Visual
In the key visual, we aim to showcase MAIE's vibrant summer lifestyle prominently,
complemented by virtual elements and patterns in the background.
Product KV
MAYU Key Visual
KV Demo
KV Demo
We drew inspiration from the loaf-like shape of MAYU's shoes. Therefore, we considered leaning the key visual towards a bread-like feel, creating a bouncy sensation akin to bread dough. Alternatively, we thought of utilizing a wide-angle lens to evoke the expansion of bread.
Social Assets
Since MAYU and KOSMO RIDER are targeted towards Gen Z, young individuals, we intend to narrate "SUMMER WITH ME" through a campus-themed approach in our social assets. This could include elements like a campus telephone booth, printer on campusa, bakery on campus, and more.
