Even in an era of excessive trends, we remain committed to staying true to ourselves. We have created a series of social activations for this SUEDE, making it a timeless streetwear icon 
Social
WRIGLEY’S- extra

Catch my E- radar vibe!

Under the new brand proposition "chew you good," we aim to connect with young consumers by associating chewing gum with a positive state of mind. We envision the E-person（MBTI） state as one filled with energy, not only for themselves but also for those around them. Chewing gum serves as a social currency, spreading good vibes to others.

Campaign Pitch
This season's product collaboration with PUMA and KPL (ESPORTS TEAM) represents more than just items for their generation; they are gifts that provide ongoing inspiration and motivation for contemporary individuals to keep progressing.
Campaign
for Chinese New Year
Virtual idol MAIE embodies the chaotic essence of KOSMO RIDER, blurring the boundaries between virtual reality and the real world. Our goal is for MAIE to seamlessly integrate into our daily lives, much like any ordinary girl donning KOSMO attire. With virtual reality seamlessly mastered, chaos in every moment appears ordinary.
Campaign
Li-Ning- 桀骜basketball

The Beast of Outfield
外场野兽

The entire campaign is built around three elements: beast, roar, and fire.
It narrates the explosive power of the players, the fierce competition and roaring on the court. 
The battle has begun!
Campaign